Our success factors

Cross Marketing’s success is sustained because we give people a bit more than they expect from beginning to the end of any project.

Briefing: We always ask for clarity in briefing, basically we need to get it right from the briefing point. From that point we create a “fitted” solution to your individual/corporate needs, on time and to your budget.

IMSS: To make any campaign really successful we need your help, we don’t claim to know it all. We ask our Clients to give some of their time to participate in training our brand warriors. This approach taps into the strength of both companies.

Leadership: We have a leadership that is passionate about the job and combines ideas and tools to drive measurable results.

Availability: Our management staff are totally available - 24/7; The people you see are the ones who work on your account.

Precision Targeting: We know the terrain inside out, this asset enables us know precisely where to target our Brand Warriors. Our demographic segmentation and profiling system helps us to reach your target market directly and more precisely. This ensures that your campaign has the best possible ROI and builds brand equity as well.

Reporting: We share in our Clients vision and that is where we connect; the bigger picture. Attention to detail and reporting is critical to success. This is where our experience comes in – not only in the variety/number of projects we have handled, but also in our specific location knowledge. In the unlikely event of something going wrong we make sure you know about it (ASAP) and we do something about it. We are pro-active and solution orientated.

Brand Warriors: We have a database of over 5,000 Brand Warriors Pan Nigeria. We named them “Brand Warriors” because basically their job is to go out on the field and “fight” for the brands that we represent.
Brand Warriors go through a rigorous interview/selection process.
Our brand warriors are given quality training about your brand before embarking on projects. They are charismatic, outgoing, and passionate about the brands we promote. We want our Warriors to be knowledgeable and committed to your product. They are after all one of the few direct interfaces that your company will have with its potential consumers, so we want it to be a meaningful and enjoyable experience.

Should you need something specific - give us a call. We select our Brand Warriors according to the nature of our Client's brief - (so for example working with MacLeans, we ensure that they have amazing teeth).